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Planning commission approves master sign program enabling Starbucks panel on existing Arco pylon and signs for shopping center remodel
Summary
The commission approved Master Sign Program MSP25-0001 to authorize new and replacement signage for the Arco/AMPM shopping center at Date Palm Drive and Vista Chino, including a Starbucks panel on the existing freeway-oriented pylon sign and new monument and directional signs for tenant changes.
The Cathedral City Planning Commission approved a master sign program for the Arco/AMPM shopping center at the northeast corner of Date Palm Drive and Vista Chino, permitting new and replacement tenant signage — including a requested Starbucks panel on the center’s freeway-oriented pylon sign — and directional signage to support a forthcoming Starbucks in the former Dairy Queen space.
Cynthia Schultz, associate planner, told the commission the site contains multiple existing freestanding signs and that fuel-price reader signage is governed by California law (Business & Professions Code) while the city retains review authority over…
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