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Tourism agency outlines digital overhaul, short-term rental data effort and proposed grants program
Summary
The county’s tourism representative described a digital overhaul including a new website with integrated hotel bookings, short-term rental data work with the treasurer’s office and a proposed $3 million joint grant program that would put about 25% back into local grants.
The county’s tourism representative told the committee the agency is pursuing a digital transformation that includes a new website, hotel booking integration, a digital asset management system and expanded visitor analytics; staff said those steps will support efforts to attract longer-stay visitors.
The presenter said the agency will launch a redesigned site in December with a hotel reservation integration through a system called Ripe and a new visitor guide timed for winter and spring. "We're really going through a digital…
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