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Hooksett schedules traffic counts on Farmer Road; police propose Urban SDK data tool for targeted enforcement
Summary
The board scheduled speed and volume counts requested by a resident for Farmer Road and agreed to a December presentation by traffic-data vendor Urban SDK so the committee can evaluate paid real-time traffic data for enforcement and planning.
A resident’s request for a traffic counter on Farmer Road prompted the board to arrange speed and volume counts with the Southern New Hampshire Planning Commission (SNHPC), and the Hooksett police chief proposed a paid data service, Urban SDK, for future monitoring and targeted enforcement.
Mark Davis of 37 Farmer Road asked for a traffic counter at his chosen location. Staff reported they contacted SNHPC to place machines “west of Whitehall Terrace” on Farmer Road and on Whitehall Terrace; SNHPC will set up equipment next week and collect machine data (one SNHPC contact said counts would be collected beginning Monday, Sept. 22). Staff said SNHPC will provide five full days of data (Wednesday–Sunday) for each location and deliver the results to town staff.
Justin Sargent, Hooksett chief of police, described a separate option: Urban SDK, a private vendor that uses data drawn from modern vehicle telematics and devices to produce continuous traffic maps and reports. Sargent said the service can indicate whether complaints are perception-based or supported by measured speeds and volumes, and can identify the specific times vehicles exceed speed limits so enforcement can be deployed more efficiently.
"I've been approached by a company called Urban SDK. ... they can give you that data live," Sargent said, noting the town would not be expected to buy it immediately. He added the vendor plans to demonstrate capabilities first; cost would be provided after the presentation and would be prorated by miles of road, with the final price depending on Hooksett’s total road network.
Committee members agreed to invite Urban SDK to present at the committee’s December meeting so members can evaluate the service before any procurement discussion. Sargent said the police department could also use similar tools independently if the committee chooses not to pursue a paid subscription.
Committee discussion also noted Southern New Hampshire Planning Commission’s annual request cycle for traffic counts; members were encouraged to compile a list of locations for future SNHPC scheduling.
