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Aberdeen schools highlight outreach gains as communications director outlines social media, website work
Summary
Communications and marketing director Alyssa Dickey told the Aberdeen School District 06-1 board the district expanded social reach, produced publications and new website features, and plans more video and family stories; the board approved the agenda and consent items by voice vote.
Alyssa Dickey, communications and marketing director for Aberdeen School District 06-1, told the school board at its Aug. 25 meeting the district has increased its social-media reach, expanded website features and produced print materials to “tell the district’s story.”
Dickey said the communications office — a department of one during the year she summarized — posted about 80 press releases or web stories in the previous school year and reached “almost 70,000 people” on social platforms. She said the office measures reach rather than raw views to estimate unique users. Dickey reported about 1,400 Facebook followers as of the reporting period (she said the account later exceeded 1,500) and roughly 615 Instagram followers as of July 1, and noted a recent surge in Instagram growth.
“Videos really capture the moment and capture the algorithm on social media,” Dickey said, adding that…
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