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Norristown launches 'Hometown Heroes' banner program; banners run two years, applicants pay $135 to third party
Summary
Council was presented with a new Hometown Heroes banner program that will allow families to honor veterans with 24-by-48-inch banners placed on approximately 116 utility poles for two years. The vendor requires a $135 application fee and a photo; the municipality will host application materials and assist veteran organizations with outreach.
Norristown officials presented a Hometown Heroes banner program at the Aug. 6 council meeting that will place 24-by-48-inch banners honoring veterans on roughly 116 utility poles across downtown corridors.
A municipal presenter described the program as a partnership with a third-party vendor that will print and vet banners. ‘‘The cost doesn't go to the municipality,’’ the presenter said, explaining that applicants must submit an application, a $135 check payable to the third-party vendor and a photo of the veteran. The vendor reviews submissions, manufactures banners and ships them to the vendor partner; staff said the borough will coordinate pole preparation (bracket replacement and painting) before installation.
Banners will be displayed from May through November and will remain the property of the program for two years; after the second year, the applicant can keep the banner if they wish. Organizers said there are about 116 pole locations identified along DeKalb, Main, Markley and West Marshall streets; staff said they could add more locations if demand exceeds supply and that a waiting list will be used.
Council members and staff said veterans' organizations had been briefed and that the administration would provide printed applications to local veteran organizations in addition to hosting materials online.
Ending
Staff indicated the application process is continuous and that the program is ready to go live once administrative details — pole brackets and vendor vetting — are complete.
