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Conway adopts 2025 Parks and Recreation Master Plan to guide next decade of facilities and programs
Summary
City council voted unanimously to incorporate the Conway Parks and Recreation Master Plan into the comprehensive plan; consultants outlined a 10-year vision emphasizing trails, additional athletic fields, expanded programming and branding.
The City of Conway on Aug. 18 adopted the 2025 Parks and Recreation Master Plan and incorporated it by reference into the city’s comprehensive plan after a presentation from the plan’s consultants.
Consultants from GreenbergFarrow and Brandstetter Carroll told council the master plan was developed over a year with stakeholder meetings, public surveys (about 700 responses), event engagement and an inventory of city parks and facilities. The plan establishes a 10-year vision and mission, goals and values for Conway parks and recreation, and includes 145 recommendations ranging from branding and wayfinding to expanded athletic fields, a larger splash pad, additional pickleball courts and a proposed amphitheater or permanent downtown stage.
Key recommendations highlighted by consultants include continuing the Pathways and Trails plan, upgrading Crabtree Greenway, expanding formal kayak/canoe launches on the Waccamaw River Park and transforming sections of that park into a nature education destination. The consultants also recommended improving support features (restrooms, shade, drinking fountains), expanding the Sports & Fitness Center or adding additional recreation centers to address capacity, and creating a field-use priority policy for transparent allocation of athletic fields.
Consultants said the document contains an executive summary one-page sheet that condenses priorities and a chapter with recommendations and cost estimates. The plan’s action chapter includes an implementation checklist with timelines and cost estimates for items ranging from short-term (branding, signage) to multi-year projects requiring capital investment.
Councilmembers praised the plan and the parks staff for engagement and early implementation steps; the council voted unanimously to adopt the plan and incorporate it into the comprehensive plan. City staff said some work—such as trail recutting at Waccamaw River Park and field upgrades—has already begun.
