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Hermosa Beach Council opposes county lifeguard-tower advertising, approves letter to Coastal Commission
Summary
The City Council voted 4–1 to send a letter opposing Los Angeles County Fire’s after-the-fact application to expand commercial advertising on county-owned lifeguard towers; speakers urged preservation of the “blue towers” and raised safety and visual-impact concerns.
Hermosa Beach’s City Council voted to send a letter to the California Coastal Commission opposing Los Angeles County Fire’s application (No. 5020981) to expand commercial advertising on county-owned lifeguard towers, saying the proposal would commercialize a public coastal asset and could conflict with an existing 1997 beach maintenance agreement.
The vote, taken after staff outlined the scope of the county’s after-the-fact request, was 4–1 in favor of sending the letter. Council members expressed concern about the size and placement of the new advertisements, the lack of prior Coastal Commission approval, and the effect on the city’s waterfront aesthetic.
The council’s letter objects in principle to increased advertising on the towers and asks the…
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