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Visit Lee County reports sharp growth in online engagement; plans more event‑focused advertising
Summary
Discover Dixon/Visit Lee County reported a large quarter‑over‑quarter increase in social media views and website engagement and proposed a shift toward more event‑focused advertising; staff offered to return in December with estimated economic impacts.
Amanda Wike, executive director of Discover Dixon and Visit Lee County, presented the quarterly tourism and marketing report to the Lee County Board, reporting strong digital‑engagement gains and plans to shift more advertising toward events.
Wike told the board the Visit Lee County and Discover Dixon platforms recorded 509,462 views for the quarter, a cited increase of 395 percent versus the prior quarter. She…
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