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Nevada regulators approve Boomer’s Sportsbook license; CEO Joe Asher says outlets to open Aug. 1
Summary
The Nevada Gaming Commission approved Brandywine Gaming LLC’s application to operate Boomer’s Sportsbook, including a retail sportsbook in Elko and satellite sportsbooks in Las Vegas and Henderson. CEO Joe Asher told commissioners the business would be focused on race and sports wagering and planned to open the first location Aug. 1.
The Nevada Gaming Commission on July 24 approved Brandywine Gaming LLC’s application to operate Boomer’s Sportsbook, a nonrestricted race and sports wagering business that will be centered at a commercial casino in Elko and include satellite sportsbooks at Ellis Island in Las Vegas and Casino Valle Verde in Henderson.
Brandywine President and CEO Joe Asher told the commission he intends to open the Elko sportsbook Friday, Aug. 1, and “a few days later at Ellis Island and Valley Verde.” He described Boomer’s as a “race and sports wagering business” that will not operate as a casino operator and said it will use IGT’s PlaySports platform with a customized app.
Why it matters: Asher said Boomer’s would be Nevada’s only independent sportsbook operator — a company casinos could partner with that is not itself a casino operator. Commissioners pressed for operational…
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