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Board approves 124-square-foot wall sign for 4239 12 Mile after rescinding an older variance
Summary
The board approved a 124-square-foot wall sign for a new market at the former CVS site on 12 Mile and rescinded a 1993 variance for a separate elevation; discussion focused on which façade would host the new sign and on keeping total signage consistent with prior approvals.
The Warren Zoning Board of Appeals on Sept. 10 approved a request by Radiant Sign Company to install a 124-square-foot wall sign for a new market at 4239 12 Mile, and the board rescinded a 1993 variance for a 96.6-square-foot wall sign on another elevation to avoid conflicting allowed signage.
Paul Weinstock, representing the sign company and the market, said the new business needs more visible signage because the building is angled on the site and the store’s logo contains whitespace that inflates the measured rectangle of the sign area. He said the new sign would improve visibility from 12 Mile and help the tenant invest in the property.
Board members discussed previous signage granted to CVS on the site, the building’s diagonal orientation and the location of a pole (pylon) sign on the lot. Mr. Clift and others said the petitioner was willing to rescind a prior variance (1993) for the southeast/south elevation and place the new wall sign on the southwest façade so the total signage for the property would not increase.
After a motion specifying the sign be placed on the southwest elevation and rescinding the earlier variance, the board voted to approve the 124-square-foot wall sign. The vote was 7–1; Mr. Clift voted no, saying the requested area was three times the ordinance allowance. The board’s approval included the condition that the existing pole sign be refaced rather than expanded and that the approved wall sign be on the southwest elevation to prevent duplicate signage approvals on both faces of the building.
The board noted the petitioner agreed to resurface the existing pole sign and to work with staff to clarify which elevation would host the larger wall sign.
