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Portsmouth staff previews two 'Link' District logo directions as construction and marketing accelerate
Summary
City marketing staff presented two visual-identity options for the Link (LINC) District at the Aug. 18 EDA meeting and sought feedback on logo, color and community-engagement approaches; staff said they will begin building web pages and other materials once a direction is chosen.
Peter Glagola, director of marketing and communications for the city of Portsmouth, presented two visual-identity options for the Link (spelled LINC: Launch, Innovate, Network, Create) District at the EDA meeting on Aug. 18 and invited member feedback and public-engagement ideas.
Glagola said the Link name references the district’s role connecting the city’s economic centers, nods to Lincolnville’s history, and the LINC acronym. He displayed two options: a colorful, circular-linked-wordmark intended to be playful and highly brandable, and a bold, architectural wordmark that emphasizes legibility and a more formal, structural look.
Members’ feedback and staff plans Commissioners generally favored different attributes of each option: several members said they liked the playfulness and apparel potential in Option 1, while others preferred the clear, architectural presentation of Option 2 for initial communications. Commissioners and staff suggested community engagement strategies including a public survey, a youth/high-school design competition, and historical research and interviews about Lincolnville to incorporate local heritage into the brand rollout.
Staff said they are prepared to begin creating web pages, signage and marketing materials even before a final mark is selected, and that branding deployment (including district gateway signs and banners) would follow once the authority confirms direction. Staff noted the brand will operate as a sub-brand of the City of Portsmouth and that deployment must respect the city’s visual-identity standards.
Quote "The Link is where connections become catalyst," Glagola said, explaining the naming rationale and the intent behind the LINC acronym.
Ending Staff asked for additional feedback and signaled they will return with refinements; commissioners encouraged broad public engagement and suggested emphasizing the district’s historical links to Lincolnville in outreach and interpretive materials.
