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Provo City promotes "Link Up" economic development initiative in city message
Summary
A Provo City News message says the city's economic development team is launching a "Link Up" initiative to connect public servants, businesses and residents; the message highlights local amenities and includes an endorsement from BYU head coach Kalani Sitake.
Provo City’s economic development team is launching a new initiative called “Link Up” to connect public servants, businesses and neighbors to promote local growth, a Provo City News message said. The message highlighted Provo’s parks, trails and cultural assets and included an endorsement from Brigham Young University head football coach Kalani Sitake.
The message described Provo as “the best run city in America” and said the initiative aims to bring “public servants, businesses, and neighbors to make a lasting impact.” It noted local assets including “over 60 parks, 33 trails, and direct lake and river access.” The announcement framed the initiative as a citywide call to collaboration across “global corporations … local startups, farmers to creatives.”
A Provo City News announcer said, “We see the potential to elevate the city to the next level. That's why Provo City's economic development team is launching a bold new initiative to bring us all together, public servants, businesses, and neighbors to make a lasting impact.”
Kalani Sitake, BYU head football coach, appears in the message and said, “Just wanna say, let's link up to level up. Because together, we will Stay safe. Provo.” The message used the repeated tagline “Link up” as a call to action for residents and local groups.
The announcement did not include a launch date, specific program steps, a budget, or named partners beyond the general sectors referenced. Funding sources, implementation timeline and measures of success were not specified in the message.
The short, promotional-format message is presented through Provo City News and emphasizes community branding and outreach rather than a detailed policy or program rollout.
