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Minnesota State urges scaling contract training and statewide marketing to grow enrollment and revenue
Summary
System and campus leaders told trustees that continuing education and contract training (CECT) can be a revenue and workforce pipeline tool, while system marketing campaigns aim to boost applications and visits. Trustees heard campus examples of profitable customized training, noncredit‑to‑credit pathways and statewide ad campaigns.
MINNEAPOLIS — Trustees heard June 18 that Minnesota State is pushing two linked strategies to support campuses: expand continuing education and contract training to serve employers and incumbent workers, and invest in system‑level marketing to drive enrollment.
Noelle Haughton, Minnesota State’s chief marketing and communications officer, summarized a system campaign, Minnesota State Promise, that packages tuition, program breadth and student supports. System marketing has drawn large online traffic — presenters reported more than 400,000 landing‑page views and 16 million ad impressions across channels — and system events such as Minnesota State Week (a June application push that waives application fees) and an October…
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