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Commissioners direct staff to renegotiate tourism ad contract; ask for one‑year term, deliverables
Summary
Facing questions about strategy, metrics and return on investment, the Santa Rosa County commission on July 21 instructed staff to seek a one‑year agreement with the tourism advertising agency instead of a multi‑year minimum and to cap the immediate agency engagement at a lower amount while requiring clearer reporting and deliverables.
The Santa Rosa County Board of County Commissioners on July 21 directed county staff to return to the tourism advertising vendor with a revised scope and term after a wide-ranging debate about strategy, measurable results and how tourist development tax funds should be used.
County staff briefed the board on the existing Tourism Development Tax (TDT) spending plan and the proposed contract under discussion with an agency that had previously been shortlisted by the Tourism Development Council. The current proposal on the table included multi‑year agency services; commissioners questioned the length, the size of the fee and the mix of advertising and promotional activities.
County staff summarized the statutory context for TDT spending: state law requires a…
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