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Imperial County proposes microtransit app and unified fares for IVT Ride to boost ridership
Summary
Transportation staff proposed a transition of IVT Ride to a microtransit model with a mobile booking app, unified fares ($2 general, $1 seniors/PWD), extended hours and an opening target of Sept. 2 with a free‑fare launch week.
Gustavo Gomez, senior transportation planner for the Imperial County Transportation Commission, presented a proposal on July 22 to modernize IVT Ride by adding a mobile app, standardizing fares across cities and expanding service hours.
Under the plan presented, the county would move from a phone‑only, reservation‑by‑dispatch dial‑a‑ride model for seniors (55+) and persons with disabilities to a hybrid microtransit system. The proposal would keep seniors and persons with disabilities as a priority group with the ability to reserve…
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