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Queen Creek unveils draft tourism strategic plan prioritizing agritainment, careful growth and measurable goals
Summary
Town staff and consultants presented a draft tourism strategic plan that positions Queen Creek as an agritainment destination, recommends establishing the town as the destination marketing organization and sets four strategic goals through 2027. The plan highlights a 30% year‑over‑year increase in visitor spending to roughly $86 million in 2023.
Town staff and consultant Coraggio Group presented a draft tourism strategic plan that recommends branding Queen Creek as an agritainment‑focused destination and establishing measurable objectives and initiatives through 2027.
Economic Development Director Doreen Cott summarized the town’s past year of work to build a tourism program, noting the town’s formal designation as the destination marketing organization, applications for state cooperative grants, partnerships with local agritainment sites and a…
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