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Bluff council discusses dark‑sky postcard mailer; staff to finalize art and printing
Summary
Councilors reviewed a postcard design and mailing plan to notify Bluff residents about the town’s new dark‑sky designation; staff will finalize image selection, order prints and include initial costs in the bills for approval.
Bluff Town Councilors on July 8 reviewed a proposed postcard mailer to notify residents about the town’s recently acquired dark‑sky designation and discussed printing, mailing and distribution plans.
Town staff member Erin and intern Josie Lott presented a draft 6-by-9 postcard and described Every Door Direct Mail as the intended distribution method. Josie said Every Door Direct Mail would reach all PO boxes in town—about 450 mailpieces—and that mailing through the post office would cost roughly $100; printing 500 postcards was estimated at about $230. Josie reported the QR code on the draft “works great.”
Council members debated the front‑cover photograph and whether an image with less artificial light would better represent the dark‑sky message. One councilor suggested Josie select an alternative photo from the photographer (Paul Martini) and circulate it to councilors for quick approval; if no councilor voiced a strong objection, staff would proceed.
Councilors also discussed printing larger quantities for distribution to local businesses. Options discussed included ordering 500 or 1,000 postcards; with an estimated 450 PO boxes, ordering 1,000 would leave roughly 550 extras for businesses and outreach. A councilor suggested sharing extras with local businesses that agreed to distribute them.
Erin said the initial printing and mailing cost would be included under the “paying the bills” agenda item for approval. Councilors did not take a separate formal vote solely on the postcard design at the July 8 meeting; staff were directed to finalize art and pricing and return with payment authorization as part of the bills vote.
