Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Events report: Brewing Queue sold out VIP, Juneteenth hits strong engagement; water, food and cooling noted as areas for improvement
Summary
Little Elm events staff reported financial gains from Brewing Queue and operational takeaways from three recent events — Brewing Queue, Juneteenth and a PlayTri third‑party event — and previewed July 4 Red, White & Beach and AutumnFest.
Drew Bailey, Little Elm’s events lead, gave the council an operational and financial recap of three recent events and previewed summer programming, saying the town will tweak logistics after attendee feedback.
Brewing Queue: Bailey said the event sold 11,000 tickets (the town’s ticketing system includes vendors and staff in that total) and generated roughly $280,000 in ticket sales and $366,000 total revenue; expenditures rose because of added production elements. Bailey said the event returned about $127,000 in profit that will fund other community events. “We sold 11,000 tickets,” Bailey said.
Operations and learnings from Brewing Queue included a sold‑out VIP/VVIP tent and a successful whiskey/bourbon tent; new production elements such as LED walls, risers on the main…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
