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Committee advances SB 11 to label and limit misuse of AI-generated likenesses
Summary
SB 11 would require warnings on consumer‑facing AI tools that create image, voice or video ‘likeness’ replicas, add remedies for victims and restrict use of AI to tamper with evidence. The author and supporters argued the bill targets nonconsensual deepfakes; business groups sought clarifying amendments on scope and labeling.
Sen. Ashby urged passage of SB 11, the “AI Abuse Protection Act,” which would extend statutory protections to include AI‑generated images, voice and video replicas in the state’s definition of likeness and create penalties and consumer warnings aimed at nonconsensual deepfakes and image‑based abuse.
Steve Wimmer of the Transparency Coalition and…
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