Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Small Business Tools topic
No spam. Unsubscribe anytime.
Authority approves SizeUp subscription to expand small-business resources; board asks vendor to clarify analytics and language support
Summary
The board authorized purchase of a SizeUp license (including a $3,000 setup fee) to embed benchmarking and market-data tools on its website. Trustees asked staff to confirm multilingual capability, analytics, and lead-capture options to enable follow-up with businesses.
The Tulsa Authority for Economic Opportunity voted to purchase and embed the SizeUp online access tool on its small-business resources page and authorized an amount not to exceed $13,350 (the contract fee plus a $3,000 setup fee).
Michelle (economic & workforce development staff) presented SizeUp as a searchable, embedded tool that provides market data and benchmarking for entrepreneurs exploring business concepts or growth. She said the tool helps users compare similar businesses, estimate average wages and production, and access data that can inform start-up and growth decisions. The authority intends to add SizeUp to its “startup” and “growing your business” guides on the website.
Board members raised several implementation questions: whether the tool can capture user contact information or otherwise identify businesses for staff outreach; whether the tool provides analytics beyond aggregate hits (e.g., pages viewed, duration); and whether the tool is available in languages other than English. Michelle said analytics returned are typical web analytics (hits, pages visited, time on site) and that she would check on language options and lead-capture functionality. Trustees suggested the authority use SizeUp as a “front door” while ensuring the organization has processes to follow up and refer businesses to partner organizations.
Ending: Staff will finalize contract execution, confirm multilingual and analytics capabilities with the vendor, embed SizeUp on the authority website, and return usage analytics and recommendations on outreach.
