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Visit San Benito outlines first-year marketing gains, seeks 50% lodging support for 2% visitor assessment
Summary
Visit San Benito presented first-year marketing results, said it spent county funds provided and launched a petition seeking a tourism improvement district that would assess lodging a 2% fee estimated to raise $282,000 annually if a majority of lodging operators sign on.
Irene Davis, board president for Visit San Benito County, told the Tourism Advisory Committee that the county-funded nonprofit spent the funds it received and launched a series of marketing efforts this year.
Davis said Visit San Benito launched a tourism website in January, produced social and long-form video content (including a Tres Pinos piece posted the prior evening), secured listings on Visit California and the Central Coast Tourism Council, and obtained editorial placements in a national park magazine and the Yosemite Journal.
The presentation outlined digital metrics and earned-media reach: the presentation cited 9,689 visits to the new Visit San Benito website since its January launch; Facebook posts with as many as 1,650 views; an Instagram post that reached about 43,000 views; TikTok posts with roughly 1,800 views; and…
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