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Balch Springs council approves development agreement for digital LED gateway sign on Elam Road
Summary
The Balch Springs City Council authorized the city manager to negotiate and execute a development agreement with Balch Springs Gateway Digital LED Sign LLC for a double-sided digital sign at 12302 Elam Road, to be city-owned and privately operated; staff described size, costs and content controls during the meeting.
Balch Springs City Council on Monday authorized the city manager to negotiate and execute a development agreement with Balch Springs Gateway Digital LED Sign LLC to allow a digital LED gateway sign at 12302 Elam Road.
City staff told the council the proposed sign would be 14 by 48 feet, located on city-owned land in the city center/downtown master‑plan area near Interstate 635 and Elam Road, and constructed on a masonry base. Staff said the sign would be owned by the city but privately operated, would cost up to $650,000, and would provide the city with a monetary contribution and an ad slot for city events and…
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