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Illinois Tollway launches 'If Only' campaign to curb speeding ahead of Independence Day
Summary
The Illinois Tollway unveiled a new public-safety campaign called "If Only" at its board meeting, using real-world testimony and targeted social media to discourage excessive speeding among drivers age 18–44.
The Illinois Tollway presented a new public-safety campaign called "If Only" during its board meeting, aimed at reducing excessive speeding on tollways and other highways across Illinois. Executive Director Rouse introduced the initiative and Jay Ford, the authority's chief of stakeholder engagement, previewed a 60-second cornerstone video and described a multi-channel rollout timed for the Independence Day travel period.
The campaign is informed by research from the National Highway Traffic Safety Administration and outside consultants, which Ford said shows that "speeding does 3 things: it increases crash severity, it reduces vehicle…
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