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Council holds first reading, adopts application rules for cannabis storefront licensing; lottery, initial fees and timeline set
Summary
The City Council introduced and held first reading of amendments to the commercial cannabis licensing chapter and adopted rules and procedures that set a 30-day application window, an eligibility review by consultant HDL, a randomized drawing for provisional licenses and a requirement that winners secure a conditional use permit within one year.
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The Pacific Grove City Council on first reading adopted a package of rules and procedures to implement voter-approved retail cannabis sales, directing staff to use a 30-day application window, a consultant-led eligibility review and a random drawing to select provisional storefront licensees.
City Manager Matt Mogensen summarized the process: applicants will submit a complete package within a 30-day window; HDL (a consultant retained by the city) will review applications for compliance with state and local requirements; HDL will then forward eligible applicants for a public lottery to determine provisional awardees; the provisional winner will have one year to obtain a conditional use permit and complete required inspections and tenant improvements before opening.
Mogensen and staff said the approach aims to be objective and to reduce subjectivity in awarding limited storefront licenses. He noted the city will publish application fees and a fee schedule at a later hearing; staff removed adoption of the application fee resolution from the current hearing because the fees were not yet finalized. The tentative application period announced in the meeting was August 5 through September 4, and staff said HDL expects to complete reviews quickly so the lottery can follow the application window.
Public comment included supporters and opponents. Melissa White, a dispensary owner who recently opened in the county, told council "You will receive more than $50,000 in tax revenue" and urged the city to permit tested, regulated CBD and cannabis products locally. Opponents warned about youth access, public-health impacts and the character of Pacific Grove; caller Mike Gibbs cited research and warned about health and fiscal uncertainties. Another caller urged deference to the voter-approved measure and noted medical and pain-management benefits of regulated access.
Council members said the rules seek a fair, transparent and defensible process. Several members noted the eligibility review is rigorous and that the lottery occurs only among applicants who meet written requirements (operations plan, security plan, labor plan, neighborhood compatibility and identification of a specific location). Council directed staff to return July 16 with proposed application fees and to open applications in early August if the ordinance is adopted on second reading.
On the motion to waive further reading, introduce and hold first reading of the ordinance amending Chapter 11.100 of the Pacific Grove Municipal Code, to authorize the rules and to have publication by summary, council approved the measure and the accompanying resolution on an initial vote. The ordinance's second reading and final adoption are scheduled for a later meeting; council also instructed staff to bring a finalized fee schedule on July 16.
Ending: The council moved the city from ballot approval to a structured implementation path: a 30-day application period, consultant eligibility review, public lottery and a follow-on conditional use permit process. Application fees and final schedules will be finalized at the next meeting.

