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Visit Gilroy tells council new website, mural and ale trails aim to boost tourism
Summary
Visit Gilroy presented its 2025 annual report to the council, highlighting a new website and branding, a mural trail, an ale trail, voucher programs to support hotels and parking mitigation during downtown construction, and outreach at regional trade shows.
Visit Gilroy, the city's tourism bureau, presented its 2025 annual report at the June 16 council meeting, outlining marketing work intended to raise overnight stays, support downtown businesses and expand cultural tourism.
Frank Johnson, representing Visit Gilroy, said the organization operates the California Welcome Center at Gilroy and has one full-time manager and four part-time staff. Among initiatives highlighted were: a new website and refreshed branding that keep the garlic icon while providing a more assertive logo; a…
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