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Little Elm unveils Elmi Awards to recognize viral municipal social media posts
3868978 · June 17, 2025
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Summary
The town introduced the Elmi Awards, a social media recognition program with tiered view thresholds; the police department’s videos were among those recognized for reaching hundreds of thousands to millions of views.
Little Elm’s communications department announced a new employee recognition program, the Elmi Awards, to honor staff social media posts that reach broad audiences.
Drew Bailey of the communications/tourism team presented the program and described four award tiers based on views: Silver for 500,000 views, Gold for 1 million, Platinum for 2 million and Diamond…
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