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Long Beach council OKs one-year pilot for downtown entertainment zone to boost foot traffic and business
Summary
Council approved a one-year Downtown 'entertainment zone' pilot — using new state authority — to allow regulated open-container and other event tools in defined areas to spur a 24-hour downtown economy. Staff will return with an implementation plan and any required ordinance changes.
The Long Beach City Council voted to direct staff to develop a one-year pilot entertainment zone in the downtown dining and entertainment district, using California’s recently updated state law to permit carefully regulated open-container and event operations in defined areas. Councilmembers said the pilot is intended to activate Pine Avenue and the Promenade, increase pedestrian foot traffic, and help local restaurants and small businesses recover post-pandemic.
Why it matters: Supporters said the pilot would help turn downtown into a stronger entertainment and tourism destination by encouraging people to stay longer before and after major events — an economic strategy the city’s leaders said is necessary to sustain local businesses as…
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