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Sanford police public-safety communications outlines emergency, recruitment and social-media strategy
Summary
Sanford Police public-safety communications described 24/7 coverage, emergency operations roles, reliance on video and social metrics, and recruiting efforts tied to new starting pay.
Sanford Police Department public-safety communications staff described a data-driven social media and emergency communications operation during the commission work session on June 23.
Bianca Gillette, the Police Department’s Strategic Communications Manager, said the unit runs 24/7 in teams and handles both routine media relations and high-stakes crisis communications. She described the team’s responsibilities: social media, press releases, redaction and distribution of body-camera footage, press conferences and serving as the city’s communications lead during emergency operations.
Gillette said the police…
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