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Sanford communications team reviews social media growth, new app and outreach programs
Summary
City communications leaders briefed the commission on rising social-media followings, the Sanford Connects app, a new e-newsletter and community engagement programs; police and museum communications also highlighted.
The City of Sanford communications office presented its mid-2025 update to the City Commission on June 23, outlining rapid growth across social platforms, the Sanford Connects mobile app and new outreach efforts.
City Communications and Marketing Manager Lisa Holder said the office’s mission is to “inform, engage, and inspire” residents and listed the team that manages those platforms, including a newly hired digital media specialist and summer interns. Holder told commissioners the city’s social audience has grown to roughly 26,000 Facebook followers and about 10,000 Instagram followers and that the city’s YouTube channel has nearly 1,000 subscribers.
The presentation said the communications office now promotes events, distributes press information, produces a…
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