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Bill would ban 'surveillance pricing'—charging different prices using personal data—while protecting loyalty discounts, author says
Summary
AB 446 would make it unlawful to charge different prices based on a consumer's personal data profile (surveillance pricing) while exempting legitimate loyalty and membership discounts; supporters said the practice is predatory and disproportionately harms lower-income shoppers, industry groups urged clarifications.
Assemblymember Ward presented AB 446, the Surveillance Pricing Protection Act, to prohibit businesses from using personal data to charge different prices for the same product or service when that differential is linked to a consumer's data profile ("surveillance pricing"). The author and cosponsors said the bill is targeted at emerging practices that use geofencing, battery-level or other tracked data to increase prices for…
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