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Bill targets algorithmic rent‑setting practices; landlords and vendors ask for liability clarifications

5418999 · July 16, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

SB 52 would ban the use of non‑public competitor data in algorithmic rent‑setting and make certain collusive algorithmic pricing practices unlawful. The bill’s author and supporters framed it as a targeted consumer-protection measure to combat algorithmically driven rent increases; apartment-owner groups and software vendors sought clearer

Sen. Maria Elena Perez presented SB 52, the “End AI Rent Hikes” act, which would prohibit algorithmic practices that use non‑public competitor data to coordinate rent prices and would create a pathway for enforcement and remedies for unlawful collusion facilitated by such tools.

Supporters from Tech Equity, county boards and tenant‑advocacy groups said the proliferation of price‑setting algorithms has…

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