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Clay County TDC to tighten event-grant criteria and use Placer AI to measure return as staff prepare revamped guidelines
Summary
Director of Tourism Teddy Meyer said staff will return in August/September with revised grant parameters and reporting requirements intended to increase transparency, prioritize events that produce room nights and use analytics (Placer AI and hotel data) to measure impact.
Teddy Meyer, Clay County director of tourism, told the Tourist Development Council on July 16 that staff will bring a reworked set of event‑grant parameters, categories and deliverables to the board in September (staff offered to move the discussion to late August to align with county budget timelines).
Meyer said the goal is to increase transparency and fiscal accountability by clarifying which events belong in each grant category (sports grants, signature events, product development and sponsorships) and by tightening post‑event deliverables for recipients. "We've gotta just do a…
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