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Explore Clay reports 6.2 million ad impressions, 70,000 website visits in April–June campaign
Summary
Marketing contractor Advanced Travel and Tourism told the Clay County Tourist Development Council that a spring campaign generated 6.2 million impressions, about 70,000 visits to ExploreClay.com and large gains in new users and page views; staff and contractors highlighted paid influencer content and new creative assets.
Kyle Stichtenot, senior director for Advanced Travel and Tourism and account manager for the Explore Clay/Clay County tourism account, told the Tourist Development Council on July 16 that the agency’s April–June campaign delivered 6,200,000 impressions and brought roughly 70,000 people to ExploreClay.com.
"All of that website traffic was quality engaged traffic," Stichtenot said, summarizing the quarter’s results. He and campaign manager Brooke Epps credited a mix of video, audio, social and targeted email for the gains.
Campaign specialists reported several specific performance metrics. Brooke Epps said video ads…
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