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Cerritos Council approves $75,000 economic-impact study of Cerritos Center for the Performing Arts
Summary
The City Council voted 3-1 to award a $75,000 contract to Keane Independent Research to study the economic impact of the Cerritos Center for the Performing Arts. The study will be funded from the CCPA endowment fund and is expected to take about 6–8 months.
The Cerritos City Council voted to award a $75,000 contract to Keane Independent Research to conduct an economic impact study of the Cerritos Center for the Performing Arts (CCPA).
The study, which the council approved during its July 10 meeting, will quantify direct and indirect economic contributions from theater operations, including patron spending, sales and transient occupancy taxes, and employment impacts. The contract will be funded from the CCPA endowment fund, a restricted account used for theater-related purposes.
City staff said the consultant’s proposal includes a market analysis, an economic-impact assessment and stakeholder outreach — surveys, interviews and focus groups — and will provide a framework for ongoing analysis as new data becomes available. Keane representative Haley…
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