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Lake Forest unveils new citywide brand: 'Naturally Exceptional' and logo inspired by mountains and trees
Summary
City staff and consultant JPW Communications presented a new Lake Forest brand and logo based on resident research; council members praised the work and staff will return July 15 to discuss implementation details such as signage and banners.
Lake Forest city officials and JPW Communications presented a proposed citywide branding package on July 1 that city staff say is grounded in public research and aims to support economic development and tourism.
Assistant to the City Manager Nydia Ruelas said the branding effort began as a hotel-marketing project in the city strategic plan and was expanded after public input. The consultants described…
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