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Council approves promoter-incentive program to boost events at Memorial Auditorium and Safe Credit Union PAC
Summary
The City Council unanimously approved a tiered promoter incentive to attract ticketed concerts, comedy and sports to Memorial Auditorium and the Safe Credit Union Performing Arts Center, including rent and fee rebates, prioritized support for local promoters, and a six‑month evaluation plan.
The Sacramento City Council on July 1 unanimously approved a promoter incentive program designed to increase ticketed events at the Memorial Auditorium and the Safe Credit Union Performing Arts Center. The program uses targeted rebates and fee waivers to reduce upfront risk for promoters and prioritizes local and community presenters.
Megan Van Boris, director of Convention and Cultural Services, described the program as a way to increase activation and economic activity around the city's civic venues. Van Boris said the city realigned booking functions earlier…
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