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Cerritos unveils CCPA membership program and $2 million equipment sponsorship
Summary
The city announced a new free membership program for Cerritos residents at the Cerritos Center for the Performing Arts, a nonprofit initiative for fundraising, and a sponsorship with D&B Audio Technic expected to replace aging equipment and save the city over $2 million.
Mayor Frank Aurelio Yokoyama said the city will launch a free CCPA membership for Cerritos residents and pursue new fundraising and sponsorships to support theater operations and arts education.
The mayor said the city will launch a nonprofit entity to support fundraising and grant opportunities for the Cerritos Center for the Performing Arts (CCPA) and that a new sponsorship with D & B Audio Technic will replace aging equipment and "save the city over $2,000,000." He also said the city will commission an economic impact study to better gauge how the CCPA contributes to the local economy.
Why it matters: The CCPA draws visitors from Los Angeles and Orange counties; membership, sponsorships and fundraising can affect ticket sales, local hospitality revenue and arts programming.
Details and next steps: All Cerritos residents will be eligible for free CCPA membership that includes perks such as advanced ticket purchase opportunities and discounts on select performances. The mayor said more information will be shared in the coming weeks and that the city will expand outreach to drive ticket sales and strengthen the theater's economic role.
