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Planning Commission recommends City Council allow two digital billboards at Colonies at San Antonio, votes 5–1
Summary
The Planning Commission recommended the City Council approve a specific-plan amendment and sign-program amendment to replace two secondary pylon tenant signs with two double-sided digital billboards; commissioners and speakers debated safety, Caltrans approval and local advertising priority.
The Upland Planning Commission voted 5–1 to recommend that the City Council approve an amendment to the Colonies at San Antonio Specific Plan and the Colonies Crossroads comprehensive sign program to allow two double-sided digital billboards to replace two permitted secondary freeway pylon signs.
Staff described the proposal as an amendment to Section 7.7 of the Colonies specific plan to add a new subsection authorizing billboard-style outdoor advertising with specific regulations. The proposed billboards would be 672 square feet per face (48 feet wide by 14 feet tall) and up to 90 feet above freeway roadway elevation; message changes would be limited to no more frequently than once every six seconds, blinking or removing characters would be prohibited, and billboards would be required to include automatic dimming to maintain illumination at no more than 0.3 foot-candle over ambient light at…
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