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Council renews Visit Dallas contract amid calls for oversight and affirmation of economic impact
Summary
The council approved a three‑year renewal of the Visit Dallas contract covering tourism marketing and convention sales, prompting new members to request briefings and transparency around staffing and spending even as hospitality groups and cultural institutions urged support for continued city marketing.
The Dallas City Council voted on Wednesday to authorize the third renewal of the city’s contract with Visit Dallas, the destination marketing organization that sells the city as a convention and visitor destination.
The contract renewal covers the period beginning Oct. 1, 2025, and authorizes allocation of hotel occupancy tax funding for the work of convention sales, marketing and tourism development; staff described the three‑year extension as necessary to support ongoing convention center pre‑selling, the new convention center project and large events that bring visitor spend to…
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