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West Michigan Sports Commission tells Kent County commissioners events drove large visitor spending and hotel stays
Summary
Mike Gusweiler, president of the West Michigan Sports Commission, told the Community Health and Safety Committee that the commission’s events and facilities produced substantial visitor spending, hotel room nights and community programming in 2024 and described fundraising and facility upgrades at the Meijer Sports Complex.
Mike Gusweiler, president of the West Michigan Sports Commission, told the Kent County Board of Commissioners’ Community Health and Safety Committee on June 24 that the commission’s work is aimed at generating economic activity and enhancing quality of life through sports.
“We’re an 18 year old organization, 501(c)(3) nonprofit, and our work is to be an economic generator in the county,” Gusweiler said, adding that the commission has grown from three full‑time staff to over ten and employs more than 50 seasonal workers each summer.
The commission reported several 2024 metrics: 112 events, “over $90,000,000 of direct visitor…
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