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Glendale council approves start of 10‑year pilot to allow on‑site animated signs on core commercial corridors
Summary
Council directed staff to draft amendments to Title 30 to allow a 10‑year pilot permitting on‑site animated (digital) signs on specified stretches of Central Avenue and Brand Boulevard with limits on hours, brightness, content and orientation; staff will pursue environmental review and a planning commission hearing.
Glendale City Council voted on June 24, 2025, to initiate amendments to the municipal sign code to establish a 10‑year pilot program allowing on‑site animated signs in defined downtown commercial corridors, subject to design, illumination and content limits and subsequent environmental review.
The staff proposal, presented by Bradley Calvert, Community Development director, would allow animated ground or wall signs that display messages related only to activity occurring on the same property (no off‑site advertising). Staff proposed limiting the pilot to Central Avenue (roughly from the 134 Freeway to Los Feliz) and Brand Boulevard (from Colorado to Los Feliz) and applying existing size, height and quantity rules tied to building façade dimensions.
Key elements proposed for the pilot
- Only on‑site messages about activities occurring at the…
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