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Cleburne economic development director outlines retail strategy, trade-area data and recruitment wins
Summary
Director of economic development Joe Fackle told the City Council that Cleburne’s retail sector shows a surplus in several categories, outlined data-driven recruiting tactics and listed recent and pending openings including Olive Garden and Chipotle.
Joe Fackle, the City of Cleburne’s director of economic development, told the City Council that the department will prioritize recruiting large-scale, capital‑intensive projects that create primary jobs and use data to attract retail, dining and entertainment brands to the city.
Fackle said the department’s strategy begins with retail analytics: retail leakage/surplus studies, trade‑area maps and mobile-device visitation patterns. He said the city captures roughly 18% more retail sales than would be expected for its population and demographics and that one category — building materials and garden equipment — shows roughly $63,000,000 in surplus sales driven by national anchors such as Lowe’s and Home Depot.
“That story is what I’m telling retailers and developers about Cleburne,” Fackle said, describing mobile-device data for a Walmart Supercenter on West Henderson that shows…
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