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Explore Oro Valley DMO reports quarter of outreach, marketing and event lead activity
Summary
The town's destination marketing team reported growth in the Explore Oro Valley app, several upcoming events expected to drive overnight stays, and sponsorship-driven economic impacts from events; the DMO reported about 10,000 app users and approximately $2.8 million in estimated economic impact from sponsorships.
Staff from the town's destination marketing organization (DMO) delivered a quarterly report on June 18 describing marketing, stakeholder outreach and sponsorship activity intended to boost visitor spending and overnight stays.
Community and Economic Development Director Paul Melcher and Destination Marketing Manager Crystal Frank briefed council on operations, resort outreach, and sponsorship support. They said the DMO completed more than…
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