City staff presents proposed 2025–26 CVB budget projecting $12.6 million in revenue, $1.9 million surplus

Rodrigo (finance staff) presented the proposed 2025–26 budget for the Convention & Visitors Bureau (CVB/CBB) to the City Council on June 18. The presentation described projected total revenues of about $12.6 million and proposed expenditures of roughly $10.7 million, producing a projected surplus of about $1.9 million.

Rodrigo said about 94% of the CVB’s revenue derives from the hotel-motel (hotel occupancy) tax; rental of the facility is projected to bring about $336,000. Marketing is the largest expenditure category, with media placement estimated at $3.5 million and total marketing/production/agency allocations noted in the presentation. The presentation listed $711,000 for event sponsorships, $50,000 for eco sponsorships, and $80,000 for fireworks (the town’s larger fireworks events). Payroll for the CVB was described as about 20% of the CVB’s cost; the proposal included a 3% cost-of-living adjustment representing about $44,000 and no new full-time positions.

Rodrigo said the budget preserves operational reserves, noted a reserve study for the convention-center facility, and mentioned equipment additions (two golf carts and a lift) for facility maintenance. He said staff will convene a special meeting in July to formally submit the budget and continue required public hearings on tax rates and ordinances under state law.

Council discussion included clarification questions on eco sponsorships and program allocations; no motion to adopt the budget was taken at the June 18 meeting.

Notes: presentation materials and line-item detail will be included in the city’s formal budget hearings and the public-review process required for final adoption.