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Portland Fish Exchange members push local branding and events to boost demand for landed seafood
Summary
Subcommittee members reported positive turnout at a waterfront outreach event and discussed low-cost marketing ideas — branded menu callouts, a food truck or pop-up at the exchange, social media, and pursuing USDA Local Food Promotion Program funding — to increase local demand for fish landed at the exchange.
Members of the Portland Fish Exchange subcommittee described outreach and marketing steps intended to raise demand for fish landed at PFE, following a well-attended waterfront event and continuing conversation about low-cost local campaigns and possible grant funding.
Lede: Robert and other members reported a strong public turnout for the recent waterfront “working waterfront” walk and said many attendees were local. “We had, I would guess, at least 50 different parties come through anywhere from 2 to parties of 12. I'm guessing between, 2 to 300 people total,” Robert said. Committee members said the event surfaced an opportunity: many residents do not…
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