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Board backs PGA Senior Championship partnership, pledges regional support
Summary
The commission unanimously voted to support the PGA Senior Championship coming to the region in 2026–28 and asked staff to pursue public-private partnerships and complementary gateway signage to maximize local economic benefit.
The Sarasota County Commission voted unanimously on June 3 to support hosting the PGA Senior Championship in the region for 2026–28 and directed staff to pursue public-private partnership opportunities and support infrastructure and marketing that will showcase the region.
Senator (name in packet) and regional tourism representatives described the projected economic impact — an estimated $70 million total regional spend, substantial broadcast exposure and a multi-county approach with Manatee County as a partner. Commissioners praised the collaboration among Visit Sarasota, Manatee tourism officials and the PGA of America and asked staff to return with partnership language, signage opportunities at county gateways and a plan to amplify regional benefits for hotels, restaurants and sports tourism.
The motion passed unanimously; commissioners said they expected follow-on work to be coordinated with neighboring counties and local economic-development partners.
