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Hallandale Beach business survey: public safety rated high; drainage and traffic top priorities
Summary
A business survey of 102 Hallandale Beach firms found generally high satisfaction with city services, with police, drainage and traffic flow named the top priorities for businesses. The presentation was delivered by ETC Institute and discussed by city leaders at a commission meeting.
Hallandale Beach officials on the dais heard the results of the city’s first business survey since 2016, which found businesses broadly satisfied with city services but singled out drainage and traffic as top priorities.
The survey presentation was given by Jason Morado, vice president of community research at ETC Institute, and introduced by Natasha Mazzi, the city’s budget and program monitoring director. Morado told commissioners the survey was administered by mail, online and phone and returned 102 completed responses.
The findings showed generally positive perceptions of Hallandale Beach. Morado said most businesses rated the overall image of the city and public safety highly, and that 59% of respondents said Hallandale Beach is "a business-friendly community." Morado summarized the top priorities as police services, the city’s drainage system and traffic flow, and he noted those priorities were similar to the city’s recent resident survey results.
The survey also measured both importance and satisfaction to identify where city resources could be focused. Morado said the analysis flags items that combine high importance with lower satisfaction; the top such priorities were the city’s drainage system, traffic flow and police services, followed by permitting services.
Mazzi and Morado described the respondent mix as representative across business types, with health care, finance/insurance/real estate and retail among the largest groups, and tenure ranging from under five years to more than 20 years. Morado said 25% of respondents had operated in Hallandale Beach five years or less while 27% had been in the city more than 20 years.
Commissioners asked how open-ended responses had been captured and whether follow-ups could be done for businesses that said they were likely to leave. Morado and Mazzi said the survey included open-ended questions; roughly 30–40 comments were received for each open question and the vendor holds the raw contact data as proprietary, though follow-up outreach could be arranged through the city. Morado said the open-ended comments tended to reinforce the quantitative results while offering more detail, for example on whether drainage concerns refer to private property or public rights-of-way.
On preferred city communications, businesses favored email by a wide margin. When asked what help they would use over the next 12 months, the highest responses were for marketing assistance (about 30%) and help with business tax receipts (about 28%); roughly two-thirds of respondents selected at least one area of assistance.
Jason Morado said the business survey will help the city prioritize services that matter most to local firms and noted the city should weigh the importance-satisfaction results when setting service priorities.
The presentation closed with Morado and Mazzi offering to share the full comment summaries with commissioners and to answer follow-up questions about the data and potential follow-up outreach.
