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Peoria Unified lays out marketing and communications plan to shore up enrollment and community connections
Summary
District communications staff described a combined earned, paid and owned media approach on June 11, aimed at improving enrollment, recruitment and community trust; priorities include parent experience, volunteer outreach, and making it easier for prospective families to find enrollment information online.
Peoria Unified’s communications team on June 11 presented a multipart marketing and community engagement approach intended to stabilize enrollment, increase community satisfaction and strengthen outreach to families who are not currently enrolled.
The communications director framed the work as a mix of earned media (news and organic social reach), paid advertising (targeted recruitment and enrollment campaigns) and owned assets (district website, Unified magazine and…
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