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Council approves 10‑year renewal of Laguna Beach tourism‑marketing district with added stewardship oversight
Summary
After extensive public comment, the council approved a 10‑year renewal of the Laguna Beach Tourism Marketing District (TMD) and a management plan that creates a cultural and environmental stewardship category and additional oversight; council also amended the implementing agreement for a $500,000 annual stewardship contribution.
The Laguna Beach City Council voted to approve a 10‑year renewal of the Laguna Beach Tourism Marketing District (TMD) on June 10, following hours of public comment from residents, cultural institutions and hoteliers.
What the council approved: The council approved the management plan for a renewed TMD effective July 1, 2025 through June 30, 2035. The plan carries a base assessment rate of 2 percent of gross taxable transient‑occupancy receipts (with an owner‑association mechanism described in the plan to increase the assessment up to 2.5 percent with council approval). The renewed plan creates a new “Cultural and Environmental Stewardship” category (replacing the prior “destination development” label) and adds governance, reporting and a standing stewardship…
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