Board adds outreach goals: plain-language guidance, social media, videos and one‑pagers to reach nurses and consumers

Board members and staff discussed outreach objectives for the strategic plan aimed at improving public and licensee understanding of BRN roles, the Nursing Practice Act and common regulatory or disciplinary processes.

Participants emphasized multiple delivery modes to reach varied audiences: short videos, targeted social-media posts, plain-language one‑pagers, and potential SMS/text alerts for time-sensitive licensing notices. Board members also recommended a series of “top 10” or myth‑buster materials about topics that frequently generate confusion (for example, scope-of-practice for certain procedures and differences in enforcement across professions).

Why it matters: outreach is intended to reduce misunderstanding, decrease avoidable enforcement or complaint triggers and improve uptake of program information (licensing, CE, intervention). Board members asked staff to target content to audience segments (e.g., applicants, licensees, employers, consumers) and to evaluate platforms (email, listserv, social, video).

Key outreach items discussed: - Plain-language materials and one‑pagers for regulations, licensing steps and enforcement timelines. - Short, translated videos and expanded language access for multilingual communities; staff noted DCA resources for translation and interpretation. - Expand BRN social media presence with a communications plan that defines audiences, content and measurable outcomes (not just follower counts). - Survey and feedback loops to measure effectiveness and guide future outreach priorities.

Staff will return with proposals for content priorities, required resources and pilot timelines.